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Search Engine Marketing

Why search Engine Optimization (SEO)?

Search Engine Optimization is vital to keep a competitive edge in today’s marketplace. Here are some basic search engine usage statistics.

•	169,400,000 people in the United States use the intrenet
•	92% of internet users worldwide use search engines to find the site they want
•	Most search engines trafic comes through major search engines like google, yahoo, AOL, Ask Jeeves, Altavista, Netscape etc.
•	Search engine listings are the number one way to generate traffic on websites

Media Metrix (Jan 2003) and Nielson / NetRatings (Dec 2002) report how many people visit which engine each month

So, if your web site doesn’t rank on the search engines then you are going to lose a major portion of the internet traffic, and of course the business as well.